P.Majewski
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Don't Camouflage Your Banners
Many banners co-exist in harmony with the design of the site they are
displayed on. While this makes the site look better, it also prevents
anyone from noticing what the poor advertiser is trying to say.
Instead of allowing your banners to fade into the background, do
everything possible so that they will stand out. Make it clear that
your banner is something that should be clicked, not merely stared at.

In practice, this goal can be achieved by utilizing Windows-style
navigational elements, notes instructing users to "click here" and
colors that contrast with those used on the site. The result won't
look like something you'd want to frame and hang on your wall, but it
will be effective.

Lauri Harpf, A Promotion Guide http://www.apromotionguide

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Chociaż większość artykułów z tego źródła uważam za wartościowe i
zgadzam się z prezentowanymi teoriami, to tutaj się nie zgodzę. Sądzę,
że moja teoria przedstawiona w tekście "Alternatywa dla bannerów" ma podstawy dobre podstawy psychologiczne (socjologiczne?) i trzymam się jej. Czytaj na Forum Merytorium.pl