Reklama Forda Explorera na Yahoo! wywołała dyskusję na temat kierunku rozwoju reklam internetowych.
Wypowiedź Matta Mickiewicza z SitePoint.com (23-05-2001):
"For one day, visitors to the homepage of Yahoo were met with
the animation of a flock of birds in a banner near the top of
the page. The birds then flew down to the side of the page, and
pecked away a pile of seeds revealing a Ford Explorer. If you
clicked on the car, the entire browser window shook, and a Ford
Explorer burst onto the screen, accompanied by sound effects."
Reklama znajduje się na stronie:
http://www.marketingsherpa1.com/explorer/sherpa1_explorer.html
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